At Canter Group, we partner with country artists, tour managers and their teams to make life easier, smoother and more impactful for artists working across the UK and Europe.
We're not talent agents, and we're not here to take over. We act as boots-on-the-ground across this side of the pond to ensure smooth and successful operations. We're here to support when it matters most. From marketing and branding to local knowledge, logistics, and on-the-ground support, we help artists and their teams deliver successful tours, festivals and appearances. Whether its for an established artist in the charts or a rising star in the community, Canter Group is on hand to support.
We work closely with your team to build or adapt your artist’s brand for the UK and European market. That means smart positioning, audience connection, and materials that hit the mark, without losing the artist’s core identity.
Touring the UK and Europe can be complex, but we know the landscape. We help with local insight, supplier connections, regional planning, and hands-on support that saves you time and stress.
We develop and deliver custom marketing plans to support tours, releases, and artist growth. From promo schedules and digital content to localised campaigns and fan engagement, we’ve got it covered.
We’re based in the UK and rooted in the country scene here. That means access to the right contacts, venues, media, creatives, and country community - all ready to support your artist’s success.
We know that a smooth tour is about more than logistics. It’s about creating the right impression, connecting with the right audience, and building momentum that lasts beyond the last show. That’s where we come in.
We act as your local extension: a dedicated marketing partner with the experience, network, and cultural know-how to help your artist perform their best while they’re here.
We’re flexible, collaborative, and culturally dialled in, so you can focus on managing the tour, while we help make it count.
If you're managing a UK-based artist or bringing international talent to tour Europe, Canter Group is here to support you every step of the way.
Get in touch to find out how we can partner with you.